Penang Convention & Exhibition Bureau (PCEB) is a state bureau established in 2016 to develop the meetings, incentives, conventions and exhibitions (MICE) industry in Penang. Equipped with a team of industry experts in professional coordination and research development in the MICE industry, PCEB takes the festival to a whole new level in becoming the premier Malaysian literary festival. In line with its mission to incubate the growth of MICE in Penang, PCEB aims to promote the cultural vibrancy in Penang, specifically highlighting the local literary and arts community, with programmes that offer unfiltered experiences to the rest of the world.